Coaching to get on the front foot
Knack is coaching built on a simple idea: knowledge builds your confidence, and confidence gives you the courage to learn more. It builds on itself, lifting you at work and in life.
Most of us don't lack ability. We just need a little momentum, and something to build on. That's exactly what Knack is for.
The premise
Positive feelings broaden how we think. That builds lasting resources, like confidence and resilience, which spark more positive feelings. And so it builds on itself, each turn lifting us a little higher.
It's not a buzzword, it's established psychology: Barbara Fredrickson's "broaden-and-build" theory. Knack's whole job is to get that spiral turning, and keep it going, so you keep raising your game, at work and in life.
Our approach
It starts small, then builds. Knowledge gives you confidence; confidence makes you want to know more. We help you get it going, and keep it going, on your own terms.
One-to-one coaching, built entirely around you, your goals, and where you want to get to.
Team or group coaching, with themed sessions shaped around what you and your team actually need.
Practical hacks to make life a little easier, the right AI, workflows and methodologies, so you're never left behind. The confidence to take on more, and dare we say, start to "dazzle".
In a session
No slides, no jargon, no one left behind. Just a warm, practical conversation that starts exactly where you are.
Coaching simply means we focus on you. Your goals, your thoughts, what's next. The knowledge and confidence follow.
The feeling
You know those days when you feel on top of the world? Feeling good, doing good, getting things done, taking it all in your stride. That's what happens when you feed a positive cycle. And even when things go wrong, you feel ok, and know there's something to learn from it.
About
Hello, I'm Almira. I began life in the agency world, started a digital company in the heady dot com days which we later sold to Boots plc, then came back to the agency boardroom, and now run my own digital marketing consultancy. These days I'm also an ICF trained life and executive coach, and a mentor for young people.
I'm passionate about helping people elevate themselves and find their inner confidence: to shake off that horrible imposter syndrome, the constant keeping up with the Joneses (or with AI, for that matter), and the feeling of living an overwhelmed life.
That's why Knack was born. We all have our own knack. Now's the time to (re)discover it.
Let's talk
No pitch, promise. Tell me a bit about you, your team, or what you'd like to feel more confident about, and I'll be in touch personally. Whatever your budget, there's a way in, and I keep pro bono time, especially for young people needing help to navigate their way.
Email [email protected] →